In 2024, the institutional advertising campaign to raise awareness about violence against children and adolescents is broadcast with the slogan “Signs that could say a lot”, from November 18 to December 1, 2024, with the goal of fostering a social consensus of public rejection against such violence. The aim is to encourage people who witness or suspect cases of child or youth violence to intervene to ensure the protection of minors, with a particular emphasis on adults who share environments with minors. The main target audience for the campaign was the entire population residing in Spain between the ages of 25 and 50, and the secondary audience was between 50 and 75 years old. The campaign has been broadcast on television, radio, press, digital media, and outdoor advertising.
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In 2023, between October 11 and October 27, the diffusion of the institutional advertising campaign to raise awareness about violence against children and adolescents takes place, under the slogan “Thank You”, with the aim of raising awareness among society about the right of girls, boys, and adolescents to receive good treatment and a life free from violence. We are engaging in a retrospective exercise of adults recalling the abuses and violence they suffered, emphasizing the need for society to internalize the seriousness of these incidents and become involved in assisting in these situations. The target audience was the entire population residing in Spain over 16 years of age, and it was broadcast on television, digital media, and outdoor advertising. For its broadcast, spots and graphics were created.
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In the year 2022 the institutional advertising campaign “You Care” was launched to raise awareness against violence towards children and adolescents, emphasizing the attitude of parents towards their daughters and sons. The dissemination occurred between November 25 and December 4, 2022. Under the slogan “You Care”, the goal was to denounce forms of violence against children and adolescents, such as shouting, hitting, or belittling children, and highlight that violence against children and adolescents is not a private or domestic matter, but concerns the entire society. In this respect, the target audience was the entire population residing in Spain over 16 years of age, and it was broadcast across various media: television, radio, press, digital, outdoor, and cinema. To this end, various advertising materials were created: spots, jingles, and graphics.
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Automatically translated with OpenAI from Spanish